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Elm

Starting in 2012 in a seaside town in Victoria, Elm’s mission was to make beautiful knitwear. They have now grown to create colourful, playful outfits in easy to wear shapes that will quickly become a staple in your wardrobe. Elm is one of the most popular fashion brands we stock at Soho Bay! 

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Melbourne Crew
$79.95
New in
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Zuri Lounge Pant
$89.95
New in
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Zuri Tee
$59.95
New in
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Fleur Cord Jacket
$129.95
elm-kit-puffer-vest-puffy-jacket-vest-pink-winterwear-elmclothing
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Kit Puffer Vest
$119.95
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Billie Block Stripe Crew
$89.95
Elastic waist with drawcord    
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Travel Trackpant
$89.95
The Melody Denim Jogger is where comfort meets style in the best possible way.
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Melody Denim Jogger
$119.95
The Margo Jogger is your go-to pant for everyday comfort with a stylish edge. Made from a soft stretch hybrid denim
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Margo Jogger
$119.95
Add a splash of colour to your cooler days
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Outlook Sweat
$79.95
Stripes never go out of style, and this Striped Cotton Crew is a timeless must-have for any wardrobe
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Vivid Crew
$89.95
Keep it cool and casual with the Allegra Long Sleeve Shirt, designed for effortless, everyday wear.
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Allegra L/S Tee
$74.95
Meet your new everyday essential—the Harmony Long Sleeve Tee by Elm. This elevated casual t-shirt is crafted from soft, breathable cotton slub and features a classic navy and white stripe with playful contrast colour detailing across the chest for a fresh, modern twist.
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Harmony L/S Tee
$74.95
You’ll never want to take them off! The Carmen Wide Leg Pant is your go-to for effortless comfort and style. Made from a mid-weight ponte blend, these pants offer a flattering drape and a beautiful fit that moves with you.
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Carmen Wide Leg Pant
$99.95
Stripes with a twist—this relaxed-fit long sleeve tee is your new casual favourite. Featuring classic navy and white stripes with a playful splash of colour across the chest, it adds just the right amount of personality to your everyday wardrobe.
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Ultra LS Tee
$74.95
Bright, bold, and made for comfort, these pants are a standout from the Elm Mother’s Day Collection. With its vibrant floral print and soft stretch cotton jersey, it’s the perfect blend of style and ease. Whether you're relaxing at home or stepping out for weekend errands, these pants will keep you feeling as good as you look
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Mother's Day Lounge Pant
$89.95
A striped jumper is a timeless wardrobe staple, and the Ultra Crew brings a fresh twist with its bold, bright colour combo. This cosy navy crewneck features cheerful stripes that add a pop of fun to chilly days, while still keeping things casual and effortlessly stylish.
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Ultra Crew
$89.95
elm-lounger-scoop-hoodie-stripe-khaki-clover-green-white-jumper-
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Lounger Scoop Hoodie
$99.95
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Clem Shirt
$89.95
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Adora Long Sleeve Tee
$74.95
Step out in style with the Demi Spot Pant, featuring a bold navy spot print exclusive to Elm. Designed for effortless elegance
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Demi Spot Pant
$99.95
elm-coby-skirt-sportswear-cotton-above-knee-length-green-elastic-waist
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Coby Skirt
$69.95
elm-maeve-midi-dress-green-white-stripe-pocket-mid-length-v-neck-short-sleeves-cotton
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Maeve Stripe Midi Dress
$79.95
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Brunch Pant Stripe
$69.95
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Aligner Tee
$59.95
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Cord Puffer Vest
$119.95
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Our Stores
Soho Bay Style

Welcome to Soho Bay, a renowned retail brand with a passion for fashion, style, and exquisite home decor. We are your destination for all things trendy, sophisticated, and unique. Whether you choose to visit one of our physical stores or explore our online platform, Soho Bay aims to deliver an exceptional shopping experience that celebrates your unique sense of style and helps you create a life surrounded by beauty and elegance.

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Our Stores

Cannon Hill
Redcliffe
Coolangatta
Caloundra

Store Locations and Opening Hours

0456 477 622
admin@sohobay.com.au

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