Introducing Soruka: Sustainable, Handcrafted, and Truly Unique
Introducing Soruka: Sustainable, Handcrafted, and Truly Unique
We're thrilled to introduce Soruka bags and wallets to the Soho Bay collection. Our initial selection was a resounding success, and now we're excited to showcase a brand new range in all of our stores. Here's why we're passionate about Soruka products:
Sustainability at Its Best
Designed in the vibrant city of Barcelona and meticulously handcrafted by a small group of artisans, Soruka is a brand dedicated to sustainability. They take a unique approach by using leftover and scrap leather to create their stunning bags and wallets. This not only reduces the environmental impact but also preserves traditional handmade techniques and supports the fair trade movement.
Rescuing Leather, Preserving Tradition
The leather industry is notorious for waste, with over 500,000 tons of leather discarded each year. Most leather products use only the central part of the hide, leaving 60% of the leather unused and destined for landfills. Soruka, however, is part of the solution. They transform this waste into beautiful, timeless collections, striving to become a zero-waste company.
Artisanal Craftsmanship
Soruka takes pride in their handmade approach. Skilled artisans craft each piece with integrity and kindness, using traditional techniques. The result is a collection of one-of-a-kind, environmentally friendly, and top-quality leather products.
Empowering Communities
Soruka's bags are produced in India by independent artisans from rural communities. This partnership not only supports these communities but also preserves generational craftsmanship. These artisans are trained adults receiving fair trade wages, providing them with economic empowerment and the opportunity to stay in their villages.
Uniqueness in Every Stitch
One of the most exciting aspects of Soruka is that no two bags are identical. They use recycled leather, including scrap and dead stock materials that would otherwise go to waste. Dead stock materials, often discarded for various reasons, are rescued and given a new lease on life by Soruka.
Each Soruka bag is a unique work of art, with colour combinations that vary, resulting in slight imperfections and variations in texture and colour. This individuality makes each Soruka product truly one-of-a-kind.
Visit our stores to explore Soruka's sustainable, handcrafted, and unique collection. Join us in supporting their mission to create beauty while preserving tradition and the environment. Soruka is not just a brand; it's a statement of style, sustainability, and craftsmanship.